Matcha mania leads to concerns over supply and prices as Japanese tariffs loom


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    Matcha mania leads to concerns over supply and prices as Japanese tariffs loom

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NBC News NOW

Demand for matcha continues to grow, but the bright green powder supply is drying up with record heat and a shortage of tea farmers in Japan. NBC News’ Emilie Ikeda reports on the rising prices that could increase further with new tariffs on Japanese imports. 

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